Kiverco News

Kiverco chosen by Averda for prestigious project on the Red Sea, Saudi Arabia

Kiverco has been chosen to design, build and install a waste recycling plant that will help recycle all construction waste from the highly acclaimed The Red Sea Project in the Kingdom of Saudi Arabia.

This latest project represents another significant contract in the Middle East following Kiverco’s success in securing business in the UAE for a multi-million pound waste recycling plant to process and recover waste materials from the upcoming Expo in Dubai in 2021.  

Kiverco was chosen by Averda, the leading waste management business in the emerging world, for this project based largely on the Company’s reputation for quality, robustness and overall performance in processing C&D waste.   

The Red Sea Project is the world’s most ambitious regenerative tourism initiative which is being developed on the Kingdom’s Red Sea coast by The Red Sea Development Company (TRSDC). The project is one of several large-scale investment giga-projects approved and overseen by Saudi’s Crown Prince Mohammad Bin Salman as part of his ambitious Vision 2030 which among its many goals, aims to increase tourism in Saudi Arabia and reduce the Kingdom’s dependence on oil.

The Red Sea Project has already passed significant milestones and work is on track to welcome the first guests by the end of 2022, when the international airport and the first four hotels will open. The remaining 12 hotels scheduled for completion in Phase One will open in 2023, delivering a total of 3,000 rooms across five islands and two inland resorts.

Chad Woodward, Director of Trade and Investment at the British Embassy in Saudi Arabia, said: 

The Red Sea Project is a very prestigious development in the Kingdom and I am very pleased to learn of Kiverco’s involvement in the project. The fact that Kiverco was chosen by Averda to deliver a solution to process the waste generated by this project highlights the excellent reputation British manufacturing has in the region.”

He added: “Kiverco has started to expand in this region and I am confident that they will continue to win new business as a result of this flagship project.”

The Red Sea Project will employ some 35,000 people directly and provide another 35,000 indirect and induced roles.  The destination will welcome a maximum of 1 million visitors each year by 2030, generating an estimated SAR22 billion ($US 5.9 billion) in income for Saudi Arabia.

Environmental as well as economic benefits

As well as the huge economic benefits to Saudi Arabia, The Red Sea Project will also deliver on the Kingdom’s environmental targets. The project has committed to go beyond traditional commitments to sustainability and instead are following a regenerative approach to tourism for the development, including during its construction phase. Upon completion, the project pledges include ‘no waste to landfill’, ‘no use of single-use plastics’ and ‘100% carbon neutrality’.

While incorporating world-class partner component technologies, some 85 per cent of the Averda plant was manufactured at Kiverco’s head-quarters and factory in County Tyrone, Northern Ireland.

Congratulating the company, Steve Harper, Invest NI’s Executive Director of International Business said “Kiverco has a long-standing relationship with Invest NI and we are delighted to be supporting them in achieving their growth potential. Kiverco’s appointment to this project with Averda is testament to the company’s hard work and determination to grow its business in the region.”

The recycling solutions designed and delivered by Kiverco will recover concrete, fines (sand/soil), wood, ferrous metals, non-ferrous metals, cables, plastic bottles (HDPE & PET), plastic film, and cardboard. The plant is designed to process in excess of 150,000 tonnes per annum of construction waste at Averda’s newly developed waste processing facility site at the project site on the Red Sea coast. The recovered materials will be recycled into new products as well as providing RDF fuel to generate electricity at a nearby Waste to Energy plant.

Mazen Rifai, Technical Director at Averda, highlighted the importance of choosing the right partner to process waste generated from the construction effort:

“This is a hugely important project for Averda and for Saudi Arabia. It was critical for us to choose the right partner to provide a waste recycling plant as we must meet stringent targets on throughput and recovery rates. Kiverco are very well known for their design and build quality and have a long history dealing with this type of waste. I am very confident we have chosen a partner who will work closely with us to deliver this project and facility for Averda and The Red Sea Development Company.”

Averda’s vision and commitment to a better world

Averda’s vision is to make a positive environmental impact in the world and to change attitudes towards waste. The company aims to change people’s habits and encourage them to live within our natural resource limits. As a result of Kiverco’s high recovery rates, Averda believes it is well positioned to meet the company’s sustainability targets.

Mr. Rifai concluded: “While the plant will initially be recycling the construction waste from The Red Sea Project, its significance for the region stretches far beyond. This plant will be used for years to come to process other waste streams in the area and continue to have a positive impact on our overall waste recycling strategy.”

Gabriel O’Keefe, Regional Export Manager, Kiverco said: “We are delighted to be selected by Averda to design, manufacture and install this recycling solution and honoured to be associated with The Red Sea Development Project. This will be a world class tourist destination and we look forward to working with Averda for many years to come. The ambition and vision for this project is testament to the foresight of Crown Prince Mohammad Bin Salman.”


Kiverco recycling solutions are utilised across the world in Europe, North America, the Middle East and Australasia with more than 300 installations in the UK alone.